Burnt Faith Brandy

Role / Design & Direction
Studio / Contagious

Type / Brand Identity, Packaging, Environments

Type / Brand Identity

2022/2023

A British brandy brand that talks to an urban audience. To define and shape the future of the British brandy category.

Burnt Faith — the first commercial brandy house in the UK. The distillery echoes the pace and energy of its London home, with the aim to introduce the spirit to a new generation of spirit drinkers.

Self-expression, style and creativity drive the brand story and connects Burnt Faith to its audience. Its energetic London pace pulses through the name, story, identity and packaging design, cementing a place for brandy to live in the modern world of spirits.

We debuted the new brandy house — Burnt Faith. It lives and breathes a culture fully committed to individuality and inclusiveness. It invites you to unlock the potential of British brandy and discover the freedom to choose something new.

The Burnt Faith brand mirrors its audience — ultra-creative with a stylish, energetic persona and a self-confident best-in-the-world attitude.

The design rationale was born from the brand name. ‘Burnt’ is from the Dutch word ‘brandewijn’, which directly translates to burnt wine, while ‘Faith’ derives from the land the urban distillery is set on as it was once an old Pentecostal church.

We referenced historical and religious vessels, and interpreted these through a modern lens. The result — a tall, sleek, textured bottle that could be carried and held proudly aloft in today's urban landscape.