Absolut Cocktails to Go – Charlie Jennings

Absolut Vodka Cocktails in a Can

Team / Contagious

Role / Design & Direction

Type / Packaging and Art Direction

Type / Brand Identity

2020

On the wave of fast-trending batched cocktails, aimed at a new generation of drinkers, Absolut Cocktails in a Can were immediately eye-catching and appealing while crucially also being easy for bar staff to use. The cans called for fun and creative brand messaging, with the collectible vessel keeping drinks cold while also protecting customers from chilly fingers.

The cans’ sticker motifs carried key brand messages: heritage, sustainability and superior taste, as well as supporting the LGBTQ community. This activation revitalised Absolut’s signature serve – Absolut Vodka Soda – as well as classic cocktails such as the Seabreeze. Introducing these drinks to a new audience created a real buzz at the bar.